Anny Way “MMS2TV“ Live Demonstration at the Global Messaging Event
At the Global Messaging Event in London, from May 11th until May 12th,2004, MATERNA advanced one step further towards interactive TV with the product Anny Way “MMS2TV“.
The live demonstration of the showcase “MMS2TV“ attracted a lot of visitors at the event. Operators, content providers and corporate customers from all over the world showed great interest.
With the product “MMS2TV“ MATERNA demonstrated the sending of a multimedia message to a TV set.
This service is based on the standard MHP (Multimedia Home Platform).
The requirement for the solution is a set-top box (digital receiver), a MMS-capable client is installed at. The multimedia message will be sent via a MMS/MHP relay to the set-top box respectively to the TV set.
The specialty of this solution is the variety of possibilities for the user at home. The inbox developed by MATERNA allows the TV viewer to store, to route or to reply to the received multimedia message. These functions are handled via the remote control of the TV set.
Especially for the media industry this service represents an interesting add-on, because the TV viewer is offered the possibility to interactively influence his/her TV program.
Examples are: votings, game shows, home shopping etc.
A large number of visitors of the event in the London Olympia Center could view their own multimedia picture on the TV screen at the MATERNA exhibition stand. The idea to use the TV set as digital medium for messaging purposes offers great potential for broadcasting stations.
The Anny Way MMS2TV solution was mentioned on the shortlist of the “Mobile Messaging Award“ before the Global Messaging Event took place.
The committee of the award regarded the MATERNA showcase as a contribution worth mentioning for the messaging industry.
MATERNA Information & Communications
MATERNA is a leading software company in the field of information and communication technology. The company employs worldwide 1.100 staff members and its turnover was estimated to more than 142 million Euros for the year 2003. Beside the head office in Dortmund, the company has offices and subsidiaries located all over Germany as well as in Austria, Belgium, Czech republic, Denmark, France, Great Britain, Hungary, Italy, Netherlands, Poland, Spain, Switzerland, Thailand and USA. The Business Unit Communications offers products and solutions from the business area Mobile Solutions and Unified Messaging. This includes in particular value-added services for mobile and fixed net on base of SMS, MMS, WAP and Mobile Java which are distributed under the brand name Anny Way. The Anny Way Academy is active on the market in terms of trainings and consulting services as found in practice. In the Business Unit Information, MATERNA develops integrated IT solutions for process optimization involving companies and public administration. This includes the topic fields Portals, Information Management, Service and IT Infrastructure Management.
For further details, please contact:
MATERNA Information & Communications
Antje Krämer
antje.kraemer@materna.de
Phone +49 173 70 11 085
www.materna.comwww.annyway.com
