plan_b and MATERNA strengthen world-wide Content Partnership
Key technology MMS
Dortmund/Köln/Cannes, 23 February 2004
MATERNA, a worldwide leader in wireless communication technology and services, and plan_b media ag, a leading provider of mobile content and interactive communication solutions, today announced that they will strengthen their partnership to supply international wireless carriers and portals with comprehensive packages consisting of application platforms, key network elements and innovative content.
The common package offers a one stop shopping opportunity, which covers the whole mobile value chain. Key network elements like the Anny Way Mobile Data Gateway for WAP 1.x and 2.0, the Anny Way MMS-Center and Anny Way MACS, the mobile content and application server are the distribution platform for attractive content for the mass market.
The offer is focussed on mobile multimedia. Hence, MMS is the key technology, supported by Streaming. Furthermore, mobile Video, Music, Logos, Real Sounds, Ringtones and Games are included. A wide range of SMS Logos and monophonic ringtones are also available. Well known brands like Muppets, Garfield and Mr. Bean are included in the current offering.
Digital Rights Management (DRM) is key for both companies, which are trusted partners of the media industry for years. Technologies like forward lock, combined and separate delivery of content and rights objects are already in place or will be launched during this year. MATERNA is actively participating in the Open Mobile Alliance (OMA), which standardized DRM over the past years.
All solutions are available for installation within the Carrier data center or as a hosted solution within one of MATERNAs data centers.
MATERNA Information & Communications
MATERNA is a leading software company in the field of information and communication technology. The company employs worldwide 1.115 staff members and its turnover was estimated to more than 145 million Euros for the year 2002. Beside the head office in Dortmund, the company has offices and subsidiaries located all over Germany as well as in Austria, Belgium, Czech republic, Denmark, France, Great Britain, Hungary, Italy, Netherlands, Poland, Spain, Switzerland, Thailand and USA. In the Business Unit Information, MATERNA develops integrated IT solutions for process optimization involving companies and public administration. This includes the topic fields Portals, Information Management, Service and IT Infrastructure Management. The Business Unit Communications offers products and solutions from the business area Mobile Solutions and Unified Messaging. This includes in particular value-added services for mobile and fixed net on base of SMS, MMS, WAP and Mobile Java which are distributed under the brand name Anny Way. The Anny Way Academy is active on the market in terms of trainings and consulting services as found in practice.
For further details, please contact:
MATERNA Information & Communications
Antje Krämer
antje.kraemer@materna.de
Phone +49 173 70 11 085
www.materna.com, www.annyway.com
