MATERNA intensifies its international content business
Reaction to growing content market
Dortmund, 25 September 2005
MATERNA Information & Communications, specialist in the area of information and telecommunications, founded the department “Development & Service & Content Management“ to extent its content portfolio. MATERNAs aim is to create and commercialise new contents, such as wallpapers, logos, videos and fun sounds, in addition to the existing editorial services, thus, offering network operators, portal providers and companies in the whole world complete content, category and rights management from one single source.
MATERNA has long term experience in the production of content. The current portfolio of the company´s own editorial department comprises 32 MMS and WAP services as well as more than hundred SMS info services. The team of 12 investigates and creates topical info texts. The editorial subject range includes all resorts of a modern medium, i. e. politics, boulevard, sport, culture, media, economics, fun and leisure.
The services offered by the new business section “Development & Service & Content Management“ begin with the licensing of branded content, the production of real sounds, real music, unlicensed ring tones as well as wall papers and screensavers. The offerings are rounded off through the improving of video contents for MMS, download and streaming. Furthermore, games will be included in the portfolio, soon.
MATERNA also offers new services, including managed services for pictures, audio and video, the supply of specials about a complete subject for WAP and Web as well as mobile CRM marketing campaigns.
The recently founded section consists of experts from the content industry, who have collected a lot of expertise with international network operators for many years and made significant contributions to the success of this segment. All in all, 25 MATERNA employees work in the content area.
MATERNA Information & Communications
MATERNA is a leading software company in the field of information and communication technology. The company employs worldwide 1.100 staff members and its turnover is estimated 120 million Euros for the year 2004. Beside the head office in Dortmund, the company has offices and subsidiaries located all over Germany as well as in Austria, Belgium, Czech Republic, Denmark, Finland, France, Great Britain, Netherlands, Poland, Spain, Sweden, Switzerland and USA. The Business Unit Communications offers products and solutions from the business area Mobile Solutions and Unified Messaging. This includes in particular value added services for mobile and fixed net on base of SMS, MMS, WAP and Mobile Java which are distributed under the brand name Anny Way. The Anny Way Academy is active on the market in terms of trainings and consulting services as found in practice. In the Business Unit Information, MATERNA develops integrated IT solutions for process optimization involving companies and public administration. This includes the topic fields customer service and support, IT service management, business portals, content management and e-government.
For further details, please contact:
MATERNA Information & Communications
Antje Krämer
antje.kraemer@materna.de
phone: +49 173 70 11 085
www.materna.comwww.annyway.com
