MATERNAs successful service delivery platform MACS is now also available as white label solution
Sophisticated content portal for B2B customers
Dortmund, 13 February 2006
MACS (Mobile Application and Content Server), an efficient and complete solution by the Dortmund-based telecommunications specialist MATERNA Information & Communications, has established a place in the market through AOL and Siemens. As from now, MATERNA offers the MACS platform as a high-quality white label solution, to all B2B customers, enabling a company to provide its customers with individual content services, quickly and at a fair price.
The Mobile Application and Content Server (MACS) is an efficient infrastructure component for mobile services. The platform provides network operators, ISPs, portals, the music industry and corporate customers with all technical facilities required for the commercialization and billing for all types of mobile content, such as SMS and MMS services, Java applications, Symbian files, ring tones, logos, binary or streaming content. Furthermore, wma and, MP3 files, including complete music albums and videos, are supported.
MACS, as a white label solution, are available for all interested B2B customers, with immediate effect. It takes customers only a few steps to set up the portal according to their individual requirements. They have the choice between a myriad of languages, including Arabian. The service pack includes basic adaptations to a customer’s corporate design. The customer’s billing methods can be integrated without any complications. If required, MATERNA provides news content, created and commercialized by the company’s own editorial department.
The white label variant also provides the well-known MACS core functions, including:
- Configuration management
- Translation tool
- Content management
- Digital Rights Management (DRM)
- End device specific content delivery
- Efficient XML gateway for external interfaces
The available MACS module alternatives are
- Content download (e. g. ring tones, pictures)
- Full track music download
- SMS and MMS alerts
- MMS Album/Composer
- MMSC Accelerator (MMSC Bypass).
The system is based on a steady J2EE application server architecture, securing a regulated working load, scalability and high reliability. Since it allows for several user portals on one single platform, supports several languages and can give access to contents over various channels, such as SMS, MMS, WAP Push, IVR or pure XML, this system supports modern value added services in an ideal way. In the medium-term, it is designed to be supported by IP Multimedia Subsystem Technology, and therefore considered to be future-proof.
MATERNA Information & Communications
MATERNA is a leading software company in the field of information and communication technology. The company employs worldwide approx. 1.200 staff members and its turnover is estimated 142 million Euros for the year 2005. Beside the head office in Dortmund, the company has offices and subsidiaries located all over Germany as well as in Austria, Belgium, Czech Republic, Denmark, Finland, France, Great Britain, Netherlands, Poland, Spain, Sweden, Switzerland and USA. The Business Unit Communications offers products and solutions from the business area Mobile Solutions and Unified Messaging. This includes in particular value added services for mobile and fixed net on base of SMS, MMS, WAP and Mobile Java which are distributed under the brand name Anny Way. The Anny Way Academy is active on the market in terms of trainings and consulting services as found in practice. By its fully owned subsidiary vistream GmbH MATERNA is involved in the MVNE business In the Business Unit Information, MATERNA develops integrated IT solutions for process optimization involving companies and public administration. This includes the topic fields customer service and support, IT service management, business portals, content management and e-government.
For further details, please contact:
MATERNA Information & Communications
Antje Krämer 
antje.kraemer@materna.de
phone: +49 (0)231 5599 - 8396 
www.materna.comwww.annyway.com
