Product offensive at the 3GSM World Congress in Barcelona
MATERNA presents its internationally sought-after MVNE portfolio and its latest TRILINK Messaging Platform.
Dortmund/Germany, 18 January 2007
The information and telecommunications specialist MATERNA Information & Communications will put two topics at the centre of its presence at this year’s 3GSM World Congress in Barcelona from February 12th until 15th . On the one hand, it will present its international activities as a Mobile Virtual Network Enabler (MVNE) and introduce its innovative Anny Way TRILINK Messaging Platform on the other hand. By means of this previously unique infrastructure element, network operators can offer their customers convergent messaging independent from technologies and networks. In addition, MATERNA will present its successful product portfolio, including attractive Video Services, the Service Delivery Platform MACS and a wide range of Mobile Marketing and Infotainment Services at stand 2C12 in hall 2.
MVNE Services – An Expansion Opportunity for Mobile Network Operators
Many branded retailers have identified the mobile market as an attractive diversification from their existing product portfolio. At the same time Network Operators have contacted MATERNA to support them in order to address this emerging opportunity from branded retailers. Operators recognize this opportunity to increase the utilization of their networks, at the same time, satisfying a new target customer group.
As an international MVNE MATERNA positions itself between the MNO and the MVNO. MATERNA’s basic approach is on the one hand to give MNOs a future-proof investment solution through facilitating the possibility of reducing the operational costs of communication services, while on the other hand increasing the MNO’s traffic through providing profitable voice and data communication services. The international business model depends very much on the regulatory environment of each country along with the technical implementation options and the specific market strategies. Besides its operation and consulting services MATERNA distinguishes itself through customization, by offering differentiated services and products, e.g. individual portals for specific market segments or very competitive roaming tariffs for those people who travel a lot. Additionally, emphasis has been put on Fixed Mobile Integration, an issue, which is becoming increasingly important for network operators.
Anny Way TRILINK Technology - Getting the message across
The Anny Way TRILINK Message Platform helps network operators to realize a converged network for all kinds of messaging. It can be integrated seamlessly into any existing network, regardless on whether a SMSC or MMSC already exists or not. The Anny Way Platform may serve just as a router between the networks or it can provide full store and forward functionality like a SMSC or a MMSC. By means of the Anny Way TRILINK Message Platform users of new IP technology based phones in IMS and non-IMS SIP networks can send messages to other users (e.g. based on SMS, MMS, Instant Messaging, Text-to-Speech, SIP and Email) and vice versa. Users go on with the messaging experience they are used to and are smoothly led to new messaging opportunities. Based on the Anny Way TRILINK Messaging Technology the platform provides a full set of billing and provisioning functionalities and a modular architecture with an easy to expand system layout. Other features such as Spam-Protection, Virus-Scanning, integration of presence information and routing profiles (message follows me) can be included.
Video Services – Next generation mobile phone interaction
3G Video telephony and IP Broadband create new dimensions and new opportunities for live content delivery applications. Listening and speaking without a visual component belongs to the past: 3G video enables call partners to communicate today as if they were sitting directly opposite to each other or participate in 3G video services. With its Anny Way Video Platform, MATERNA offers a wide range of video applications for Mobile Network Operators, Contact Centers, Broadcasters or Content Providers, to benefit from modern video telephony.
The platform handles inbound and outbound 3G video calls and allows to set up Video Portals to watch video tins, get the latest broadcast news or contact live agents for individual requests or technical questions. Therefore, MATERNA considers Video Portals as the next generation of mobile customer interaction platforms.
MATERNA Information & Communications
MATERNA is a leading software provider for information and communication technologies. The company employs approx. 1200 employees globally, and obtained sales of Euro 144 Million. In addition to their headquarters in Dortmund, the company has branches and subsidiaries all over the Germany as well as in Europe. The business unit Communications is internationally active in the markets of information and communications technology. Under the brand “Anny Way” MATERNA provides service platforms, content premium services as well as voice and video applications. In addition, MATERNA is successfully positioned as an MVNE in the market and is an internationally well-known as a leading provider of fixed network services. MATERNA`s ability to take difficult and complex challenges for clients has made the company a sought after partner for mobile communications providers, service providers and other companies and agencies. The business unit information realizes integrated IT solutions for process optimization in corporations and the public sector. This includes IT Service Management, Customer Service Management, Government Services and SAP Consulting Services.
For further information, please contact:
MATERNA Information & Communications
Antje Krämer, Media Relations
E-Mail : 
antje.kraemer@materna.de
Phone: +49 (0)231 5599 – 8396
Mobile: +49 (0)173 7011085 
www.materna.dewww.annyway.de
