The innovative Anny Way TRILINK Message Platform for convergent messaging - independent from technologies and networks
Getting the message across
Dortmund/Barcelona, 12 February 2007
Messaging is evolving and the need for messaging seems to be unbroken. A still growing number of users has the choice between SMS, MMS, IM, email and many other services to communicate with friends and family or customers and colleagues. The challenge is to enable communication for everyone without restrictions forced by technology borders. The „Anny Way TRILINK Messaging Technology“ by MATERNA Information & Communications (hall 2 stand 2C12) aims to facilitate network operators to bridge the gap for messaging technologies and for networks like GSM, PSTN and IMS.
“Getting the message across, regardless what technology and network the sender and the recipient are using” is the claim behind the Anny Way product solution. Equipped with a fully featured set-up, like personal profiles, that enable message-follow-me solutions, content transcoding, that adapts attachments to the selected output channel and today required protection mechanisms like spam and virus prohibition, the “Anny Way Trilink Message Platform” is the ideal solution for network operators, corporate customers and all institutions that have to deal with high speed communication.
The Anny Way TRILINK Message Platform helps network operators to realize a converged network for SMS. It can be integrated seamlessly into any existing network, regardless on whether a SMSC or MMSC already exists or not. The Anny Way Platform may serve just as a router between the networks or it can provide full store and forward functionality like a SMSC or a MMSC. By means of the Anny Way TRILINK Message Platform users of new IP technology based phones in IMS and non-IMS SIP networks can send short messages to other users (e.g. based on SMS, MMS, Instant Messaging, Text-to-Speech, SIP and Email) and vice versa. Users go on with the messaging experience they are used to and are smoothly led to new messaging opportunities.
IMS Messaging Extension
Based on the Anny Way TRILINK Messaging Technology the platform provides a full set of billing and provisioning functionalities and a modular architecture with an easy to expand system layout. Based on the Anny Way TRILINK Messaging Technology the platform provides a full set of billing and provisioning functionalities and a modular architecture with an easy to expand system layout. Other features such as Spam-Protection, Virus-Scanning, integration of presence information and routing profiles (message follows me) can be included. Thereby the traversal of technology borders is transparent to the user.
MATERNA Information & Communications
MATERNA is a leading software provider for information and communication technologies. The company employs approx. 1200 employees globally, and obtained in 2006 of Euro 151 Million (estimated). In addition to their headquarters in Dortmund, the company has branches and subsidiaries all over the Germany as well as in Europe. The business unit Communications is internationally active in the markets of information and communications technology. Under the brand “Anny Way” MATERNA provides service platforms, content premium services as well as voice and video applications. In addition, MATERNA is successfully positioned as an MVNE in the market and is an internationally well-known as a leading provider of fixed network services. MATERNA`s ability to take difficult and complex challenges for clients has made the company a sought after partner for mobile communications providers, service providers and other companies and agencies. The business unit information realizes integrated IT solutions for process optimization in corporations and the public sector. This includes IT Service Management, Customer Service Management, Government Services and SAP Consulting Services.
For further information, please contact:
MATERNA Information & Communications
Antje Krämer
E-Mail : 
antje.kraemer@materna.de
Phone: +49 (0)231 5599 – 8396
Mobile: +49 (0)173 7011085 
www.materna.de
www.annyway.de
